Promoting a business online is one of the biggest challenges entrepreneurs face today. While it’s true, there are many tools that over time have become excellent promotional resources to use in e-commerce, such as social networks, however, these tools need to be complemented with other marketing strategies to increase visibility and ultimately traffic to the online store.
In essence, it’s one of the marketing strategies that represents a fast and effective way to guarantee the visibility of your business’s website. This tool dedicated entirely to online advertising offers you the opportunity to create ads that will appear because of Google searches when said search is related to your business.
Google Ads is Google’s pay-per-click (PPC) platform in which advertisers pay for each click a visitor makes on their ad. The use of Google advertising involves determining the keywords potential customers are searching, writing impressive ad copy, and setting bids, that is, indicating the maximum amount of money that you are willing to pay for each click on your ad (your maximum CPC) and study the results to conclude. For example, if you have an online store dedicated to the sale of perfumes, in this case, it’s in your interest that your ads appear when someone searches Google for “buy perfumes” or “buy perfumes online” and you must set a bid.
Initially, the Google Ads platform consisted of text ads only, now it also includes variations of image and video ads (YouTube), thus allowing companies to position their ads in the first search few results every time a user enters keywords related to your business. There are many benefits that you can obtain by using Google AdWords in your business. It has become an essential part of business strategy for growth:
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Increase the visibility of your business
There is no doubt that nowadays there is an increasing number of people who turn to Google when they want to buy a product or service. Most people base their purchase decisions on the information they obtain through the search engine. According to statistics, Google is the most visited website in the world, with more than 3.5 billion searches per day. This figure, coupled with the fact that the number of businesses with a web presence is increasing, highlights the importance of using Google Ads in business since this platform has the potential to allow your business to reach a greater audience by positioning your ads in the first search results – generating a greater amount of qualified traffic to your website, increasing your chances of converting potential customers to customers, and therefore of making sales and increasing your profits.
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Greater knowledge of your audience
Knowing who you are, where you are, and how your audience behaves is essential to guarantee success through the implementation of any digital marketing strategy. Google Ads is kind in offering information about the behavior of customers who visit your business website. Therefore, using Google Ads you can analyze data such as the keywords that customers use to find your website, their impressions, the number of clicks, the time spent on your site, as well as the specific date and time in which they searched for your products or services. All this information is extremely valuable to determine which products or services are the most in-demand or to optimize your marketing campaign.
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Leveraging user search intent
In general, users go to Google when they require a particular product or service, so displaying your business’s ads at the top of this search engine allows you to reach interested people. Social networks are most people’s go-to for entertainment, in many cases, they consider ads an annoying element that leads them to abandon the feed they are browsing. In short, by using Google Ads in your business, you help people link to exactly what they are looking for – your products or services, without interrupting their online browsing experience.
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Full control of your campaigns, always
One of the benefits of using Google Ads is complete control over your campaign budget. You can control the maximum bid of the ad to the daily budget of the campaign. You can also decide how much to spend each month and adjust your budget based on the performance graph. Likewise, when an ad performs extraordinarily well, you can increase your ad spend on it to increase your desired results. That way, you can be sure that even if you’re not monitoring your account closely, you’ll never spend more than you want to.
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Get faster results
Unlike SEO strategies, by using Google Ads in your business your chances of surpassing all the organic results grow exponentially and become easier. There is no endless search for links that will boost your page a bit and you also don’t need to worry about the keyword density on your post-click landing page. Simply posting your ads will increase the chances that people will see your business ad at first glance, whereas organic results take time to appear.
In conclusion, thanks to its enormous reach, Google Ads is an excellent solution for businesses that want to generate traffic and results much faster than organic results. Do not invade people with advertising and offer yourself the opportunity for people who are interested in purchasing your products or services to reach your website using Google Ads. And in short, get ready to significantly increase your conversions and profits, through the correct implementation of Google Ads whose operation is simple and whose investment is worth it since you will have total control of your budget.