Omni Channel Marketing

Omni Channel Activity While the key eCommerce indicator for a while has been how many sales are made online, the reality is that it is not that simple, people use many channels. Omni-channel activity occupies 75% of buying activity (McKinsey) Figure 1 Omni-Channel Buying Behaviour (McKinsey) What is Omni Channel Marketing    Omni Channel marketing is a …

Digital Marketing for local businesses in Port Elizabeth

At Vibe Marketing East Coast, we use digital marketing to help local businesses in Gqeberha / Port Elizabeth, and surrounds, achieve results through tailored strategies, including SEO, read more here👉(SEARCH ENGINE OPTIMISATION) Whether it’s a new website, mobile app or a long-term marketing campaign aimed at bringing in new customers, our creative marketing team will put …

Digital Marketing for local businesses in George

At Vibe Marketing East Coast, we help local businesses in the Garden Route, achieve results through tailored digital marketing strategies. George Nestled in the heart of the Garden Route lies a vibrant and diverse tapestry of the city of George and the  businesses that contribute to the city’s unique entrepreneurial spirit. George is a city …

Digital Marketing for Security Companies

Why is digital marketing for security companies important? The Security segment in South Africa is projected to grow by 10.26%, (2022-2027) resulting in a market volume of US$149.00m by 2027. (Statista). South Africa Security Industry South Africa’s Security Industry is one of the largest in the world. The nation’s police force has even fallen behind …

Medical Tourism

Medical Tourism in South Africa South Africa attracts about a million patients every year who seek medical tourism, with Cape Town the leading medical destination for travellers on the African continent. People around the world visit South Africa to get affordable treatments with a variety of other attractions. South Africa is one of the most …

Digital Marketing for Doctors

Do you want to GROW your medical practice? Take control today with digital marketing for doctors. WHAT IS YOUR GROWTH STRATEGY – DO YOU:? HAVE A WALK-IN, WORD-OF-MOUTH ONLY PRACTICE, CONFINED TO LOCAL CLIENTS where you wait for business  (just 53% of practices have a Facebook page), According to Google Analytics, up to 44% of …

Search Intent and the Sales Funnel

Search Intent With its Hummingbird upgrade in 2013 Google started to recognize search intent, and not only respond to searched keywords (also read Internet Marketing). Since then Google has identified 4 categories of such search intent: Informational, Navigational Commercial and Transactional. So how does this benefit the online marketer? The following table explains, gives examples …

Mobile Apps and the Digital Last Mile

The Digital Last Mile According to Wikipedia, the ‘last mile’ may refer to: In Telecommunications: the final leg of the telecommunications networks that deliver services to retail end-users, often completed with copper in the ground. In Transportation: the final leg of the movement of goods (or people) from a transportation hub to a final destination. …

Digital transformation and different website requirements

Digital Transformation and different website requirements Digital Transformation is affecting all aspects of society today and often involves online activity on some form of a website. The complexity of websites can vary significantly depending on different website requirements. Not only that, businesses are all also at different stages of development to a Digital Business. Digital …